Ashley, the founder of LadyWell, hired me to pitch her on campaign ideas. What would make her current audience swoon? What would attract other women looking for hormone education and help? Challenge accepted. I made a mood board, pitched her on new brand “buckets”, created a vibe or creative direction for the ideas, produced each shoot (hired talent, styled, location scouted) and then shot it.
The result? More followers, more purchases, higher engagement, and a new brand look and feel on social channels.
